Organic Bounty
How Organic Bounty turned nature’s harvest into a complete beauty product line
Client
Organic Bounty
Year
2020
Organic Bounty is a cosmetics business rooted in the belief that true beauty comes from nature. The brand's vision was to offer consumers a complete range of personal care products that harness the power of natural ingredients—from essential oils and butters to botanically derived formulations.
To bring its vision to life, Organic Bounty needed to develop a cohesive product line, including hand and body lotion, hand and body wash, hand and body cream, hand sanitizer, lipstick, essential oils, and butter.
Each product needed to reflect the brand’s commitment to purity, sustainability, and the nourishing power of nature, while together forming a unified collection that consumers could trust and embrace as part of their daily beauty rituals.
Organic Bounty faced a highly competitive cosmetics market where established brands dominated shelf space and consumer attention.
The brand needed to create a product line that stood out visually and functionally in a crowded marketplace. Also, each product needed to feel like part of a cohesive family while also having its own distinct identity and appeal.
As a new entrant, Organic Bounty needed packaging and product design that communicated premium quality, natural authenticity, and brand values.
PLASTRA treated Organic Bounty’s product line as a complete beauty ecosystem, a ritual of self-care that begins with cleansing, moves through nourishment, and culminates in beautification and wellness.
We created a design language that would flow seamlessly across all eight products. This included a consistent color palette inspired by nature, earthy tones, botanical greens, warm neutrals, and soft florals, along with a cohesive typography system and layout structure. This ensured that whether a consumer picked up the hand and body lotion or the lipstick, they would immediately recognize it as part of the Organic Bounty family. We also designed each product to have its own distinct personality.
Lastly, understanding the importance of standing out in a retail environment, PLASTRA designed the packaging to be visually striking from a distance while rewarding closer inspection.
PLASTRA delivered a complete product design system for Organic Bounty’s eight-product range, encompassing packaging design, label design, and brand identity elements.
Each product was designed to work as part of the Organic Bounty collection while having a distinct identity that appeals to its specific use case and target consumer.
