UCC – ED’s Commendation Innovation Awards
How we developed the Award’s motion identity for the award night celebrating and rewarding innovation.
Client
Uganda Communications Commission
Year
2025
The Uganda Communications Commission (UCC) has built a culture of recognition through initiatives like the EPIC Awards—a peer recognition programme launched in August 2022 that celebrates staff who embody the Commission’s core values: Excellence, Professionalism, Integrity, and Collaboration.
In 2026, the Commission introduced a new award category: the Executive Director’s Commendation Innovation Awards. This award was designed to celebrate not just performance, but creativity, ingenuity, and meaningful contributions that go beyond traditional metrics.
PLASTRA was tasked with designing motion graphic videos to be played during the awards night. These videos would serve three critical functions: Communicate the purpose of the Awards, introduce and celebrate the Nominees, and create a compelling Awards night experience.
The core challenge was how to take dense, text-heavy award content and transform it into a cinematic, emotional, and visually stunning motion graphics experience that honours both the award and the individuals receiving it.
PLASTRA approached this project as a storytelling exercise.
We worked with the provided scripts – the introduction to the awards and the nominee announcement and designed a narrative that felt like a journey from idea to impact, from application to recognition. Then we developed the visual identity & motion design that communicated innovation, excellence, and prestige
Awards Introduction Video | A cinematic explainer of the Executive Director’s Commendation Innovation Awards, its purpose, its values, and its significance within the Commission’s culture. |
Nominee Reveal Segments | Individual motion graphics for each of the five nominees, highlighting their contributions and impact. |
Winner Announcement Visual | A dramatic reveal sequence for the winner(s), designed to create a moment of anticipation and celebration. |
Supporting Visuals | Animated transitions, lower thirds, and background graphics to support the live awards ceremony. |
