Uganda Uncovered
How Uganda Uncovered turned the Pearl of Africa into a story impossible for the world to ignore
Client
Uganda Uncovered
Year
2024
In the heart of Africa lies a gem waiting to be discovered, a land of breathtaking landscapes, vibrant culture, and warm hospitality – Uganda.
And at the forefront of showcasing this beauty to the world stands Uganda Uncovered, a youth enterprise on a mission to position Uganda as a universally acclaimed tourism destination.
The organization’s vision was to create a platform that would showcase the country’s beauty to the world while championing conservation and sustainable tourism. Central to this vision was the launch of the Uganda Uncovered Tourism and Conservation Magazine, a publication designed to be the definitive showcase of Uganda’s tourism and conservation story.
The magazine needed to compete on a global stage and position Uganda as a world-class destination; the publication itself needed to meet international standards of design, photography, and editorial quality. Also, the magazine needed to serve multiple purposes: inspire potential tourists, celebrate Uganda’s natural and cultural heritage, promote conservation, and attract investment and partnerships.
Lastly, the magazine needed to be visually stunning. Tourism is an aspirational industry, and the publication needed to transport readers to Uganda’s landscapes, introduce them to its people, and ignite a desire to visit.
The strategy was to:
- Elevate Uganda through premium design by using a design language that is sophisticated, contemporary, and clean, with typography that was elegant and readable
- Lead with Photography and Visual Storytelling, since tourism is driven by imagery
- Balance inspiration with information with a layout system that accommodated rich editorial content without compromising visual impact
PLASTRA delivered the complete design and production of the inaugural edition of the Uganda Uncovered Tourism and Conservation Magazine, encompassing editorial design, layout, cover design, and print-ready production files.
