Kabaka’s 31st Coronation Annual Golf Tournament
How the Buganda Golfers Association honored the Kabaka (King) of the Buganda Kingdom with a successful Golf tournament.
Client
Buganda Kindgom
Year
2024
The Kabaka’s Coronation Annual Golf Tournament is a significant cultural and social fixture in Uganda, celebrating the enduring legacy of the Buganda Kingdom.
For its 31st edition of the Kabaka’s Coronation Annual Golf Tournament, the Uganda Golf Club, in partnership with the Buganda Golfers Association, sought to elevate the tournament’s profile.
While the event had a dedicated following, there was an opportunity to broaden its reach, attract a new generation of participants and spectators, and create a digital presence that matched its cultural importance.
The goal was to transform a respected tradition into a must-attend, talked-about occasion.
PLASTRA was tasked with creating awareness and generating excitement for the 3-day tournament. The challenge was twofold: first, to design promotional materials that respected the event’s royal heritage and the prestige of the Buganda Kingdom, and second, to make that messaging compelling and shareable across digital platforms to drive attendance and engagement.
PLASTRA developed a cohesive, regal, and dynamic visual identity for the tournament.
The designs were crafted to resonate with the target audience by honouring heritage and driving modern engagement, creating a unified campaign by developing a consistent look and feel across all materials.
